Elena Espinosa and Ximena Esquivel

by Helen ButterworthMovers & Shakers

It is with great pleasure I announce that Elena Espinosa, currently Pepsi Lipton LATAM Marketing Manager will be returning back to Unilever in a promotion to OOH Ice Cream Marketing Manager, a key role for Mexico business. Elena in this new roll will be responsible for more than 60% of Ice Cream Turnover, leading more than 12 brands, including some iconic Unilever crown jewels like Magnum & Cornetto. Elena will lead the TT & Convenience market where we know that her prior experience in Lipton will be a key success factor for Unilever growth.

Elena has made a significant impact during his 3 years in the Joint Venture, playing a vital role in the marketing & portfolio transformation for all LATAM markets, including the development of the outstanding sparkling project from cero & the Mexico & CAM marketing campaigns.

We will miss Elena’s attention to detail, passion for delivering results and ability to manage and align different functional teams. Please join me in wishing Elena great success in his new role.

I am also very pleased to announce that Ximena Esquivel has been appointed Pepsi Lipton LATAM Marketing Manager, in succession to Elena Espinosa. 

Ximena join Unilever and the JV on March 2018. Ximena has a 14 year strong marketing career in leading companies like Nestle & Kimberly Clark. In this new roll Ximena will continue the development of the sparkling project.  We are very confident that his prior experience will help Pepsi Lipton to develop Mexico as a key world market.

Ximena has already begun the hand over with Elena and will be based in Mexico City.

Please join me in congratulating Ximena on his new role. We wish Elena all the best and every success in her new career journey.

Ximena Hernandez

Pepsi Lipton LATAM Marketing Director



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