Here’s to welcoming Hany Nassib to our winning blends – he joins us as senior Marketing Manager MENA starting March ‘2018.
He succeeds Amr Sharara, who after two years in PLI, has now gone back to the Unilever hot tea business in MENA.
Hany has 18 years of Marketing experience in dynamic Multinational FMCG Companies with a strong knowledge of Middle East and Africa Market.
He joined PepsiCo in 2009 and had held multiple assignments in the Marketing function. During his tenure he achieved high share record on 7up and Mountain Dew in Saudi Arabia and Has led MENA FOBO CSD agenda to develop successful programs. On Innovation front Hany setup/ commercialized Baked Lays strategy in middle east and Africa, introduced flavours line extensions including 7up Squeeze, Mirinda Battle of Flavours achieving incremental volume and revenue growth.
He lives with his family in Dubai and in his free time he loves practicing sports, running , swimming and playing Tennis
With his passion for crafting mixes and deep understanding of the Middle East consumers, Hany is all set to lead the challenging and exciting task of seeding the ice tea category in the Middle East .
Please join me in welcoming him and wishing him the best .
Hany holds a Master’s Degree Marketing Management from Maastricht School of Management