Gathering 400,000 people in Belgium every July, Tomorrowland has become the world’s no.1 festival and the biggest social media event.
Tomorrowland is not only about the music - Tomorrowland and Lipton Ice Tea also share values.
Tomorrowland is all about togetherness, bringing people of more than 200 different nationalities together. Lipton Ice Tea is also synonymous with moments of togetherness, whether it is at a terrace, park or festival. Togetherness is at the heart of the Lipton Ice Tea brand’s purpose.
For their new collaboration, Tomorrowland and Lipton Ice Tea sent some lucky groups of friends on a road trip of a lifetime: Barcelona, Ibiza and Tomorrowland.
Maxime Dias, ESSA Brand Manager, Lipton Ice Tea, comments ‘’We not only made 3 groups of friends extremely happy but also told their stories on Tomorrowland social media channels. The first chapter of their journey reached more than 2.2 million people in only a couple of days. There is more to come later this month so keep an eye out.’’
At the festival, the Lipton T-room was the ultimate place for friends to spend time together. Daphne Hebb, Belgium Senior Brand Manager, Lipton Ice Tea adds: ‘’At this year’s Lipton T-room, we invited friends to create the Wall of Unity by putting their pictures together to create a beautiful and giant collage, whilst enjoying delicious Lipton Ice Tea cocktails.’’
The Tomorrowland and Lipton Ice Tea collaboration is set to last as the partnership has been extended for another 3 years and a winter spin off the event is the works in Alpe d’Huez (France).