New York ice tea lovers rejoice! On the 28th June the first ever Pure Leaf Tea House opened its doors in SoHo, NY.
"The Pure Leaf Tea House will bring to life and showcase the passion and expertise we infuse into each and every Pure Leaf product,” said Laraine Miller, Senior Marketing Director, Pure Leaf. “We’re providing an enhanced tea experience you can’t get anywhere else.”
Drinks and pairings will be prepared by Pure Leaf’s tea mixologists in an amazing way, through a combination of tea-brewing and mixology.
The menu at the tea bar features rare Purple Tea and a liquid Tea Leaf Essence made with a unique, first-of-its-kind process that tops off each drink and enhances the tea flavour and aroma. Some teas offer a complementary food pairing, such as savoury Popcorn Tea, which is paired with sweet and salty Matcha-sprinkled popcorn to elevate the flavour experience.
VIP tea mixologists will make appearances at the Tea House throughout the summer to bring their own twists on tea to the tea bar.
"But it doesn't stop there…guests can also purchase premium tea-ware and accessories, so they can enjoy the Pure Leaf Tea House experience, and quality real-brewed tea, anytime, anywhere" adds Hwee-Hong Sim, Senior Brand Manager.
So far the opening weeks have been action-packed with success in the media and with great feedback from consumers. It has scored a feature on the New York Times, a TV segment that ran on New York Live and received great coverage on People.com, the Wall Street Journal, and many more.
Check out #PureLeafNYC on Instagram to see beautiful photos of guest experiences