Who we are
Marc Schroeder
SVP & General Manager
Marc Schroeder
SVP & General Manager
Marc Schroeder
SVP & General Manager
Marc joined PepsiCo in 2004 and
held a number of senior leadership positions within the company before his
appointment as Senior Vice President and General Manager of Pepsi Lipton in
February 2016.
In this role Marc has global
responsibility for this joint venture between Unilever
and PepsiCo operating in roughly 120 countries
worldwide.
Prior to his current assignment, Marc
was Senior Vice President for PepsiCo’s Global Nutrition Group,
running multi-billion dollar brands such as Tropicana, Quaker and Naked.
Prior to GNG, Marc was the Vice
President & General Manager, Russia Foods, where he led the transformation
of the snacks portfolio to match changing consumer trends. He began his PepsiCo
career in the Benelux region where he led the beverages business.
Before joining PepsiCo, Marc worked at Proctor &
Gamble and MetrixLab.
Marc earned his Business Economics Masters degree at Erasmus University in
Rotterdam in the Netherlands with parts of his studies completed in Oxford,
England and Milan, Italy.
Frank Haresnape
Chief Marketing Officer
Frank Haresnape
Chief Marketing Officer
Frank Haresnape
Chief Marketing Officer
Frank Haresnape is our Chief Marketing Officer. Frank has worked in a variety of roles across Africa in Foods, Home Care, and Refreshments. In the past 6 years he has led the Foods category in Africa, delivering consistent, competitive, and profitable growth underpinned by transformational shifts in product superiority, purpose platforms, digital marketing, and naturalness. Frank comes with a reputation for a passion for growth and commitment to building leaders.
Frank is married to Lynsay and they have two beautiful kids Sophia and Thomas. Passions include his family, friends, going on adventures, and good food with good wine!
Claire Snell
Head of Human Resources
Claire Snell
Having started her career at The Boots Company, Claire joined Unilever in 2004, and spent the first 2 years in the Finance Academy, as a Learning Manager.
She then moved to take up a HR Business Partner role in the UK and Ireland MCO, partnering Sales and Marketing over a 5 year period. Claire has worked in the Leadership Development Expertise team for the past 6 years.
Head of Human Resources
Claire Snell
Head of Human Resources
Having started her career at The Boots Company, Claire joined Unilever in 2004, and spent the first 2 years in the Finance Academy, as a Learning Manager.She then moved to take up a HR Business Partner role in the UK and Ireland MCO, partnering Sales and Marketing over a 5 year period. Claire has worked in the Leadership Development Expertise team for the past 6 years.
Dawn Farren
Head of Strategy and Insights
Dawn Farren
Dawn joined us from her previous role Unilever as CMI Director for the Global Household Care Category team and functional lead for Home Care regional teams in Africa and NAMET RUB. She is also the Unilever lead for the Qualitative research agenda which spans both the Unilever Accreditation Program as well as shaping the future vision and methodology toolkit for the function. Dawn has held a range of brand and category roles since joining Unilever 11 years ago, and before that had been a graduate recruit at TNS. Logically, her passion lies in understanding people, patterns and problems which translates into someone who focuses on a positive outcome or solution.
Outside of the office, much of her time is dominated by her 5 year old son Benjamin and husband Paul, as well as family and friends. She also has a creative streak which is often born out in either a house renovation project or lego purchase!
Head of Strategy and Insights
Dawn Farren
Head of Strategy and Insights
Dawn joined us from her previous role Unilever as CMI Director for the Global Household Care Category team and functional lead for Home Care regional teams in Africa and NAMET RUB. She is also the Unilever lead for the Qualitative research agenda which spans both the Unilever Accreditation Program as well as shaping the future vision and methodology toolkit for the function. Dawn has held a range of brand and category roles since joining Unilever 11 years ago, and before that had been a graduate recruit at TNS. Logically, her passion lies in understanding people, patterns and problems which translates into someone who focuses on a positive outcome or solution.
Outside of the office, much of her time is dominated by her 5 year old son Benjamin and husband Paul, as well as family and friends. She also has a creative streak which is often born out in either a house renovation project or lego purchase! Matt Murray
General Manager, North America
Matt Murray
General Manager, North America
Matt Murray
General Manager, North America
Matt Murray is our vice president and general manager of Pepsi Lipton North America
During his PepsiCo career, Matt has held a number of diverse, global leadership roles across marketing, sales and general management. Most recently, he was vice president and general manager of Frito-Lay’s Midwest Region, where he drove $1 billion in annual sales, and led more than 1,500 associates. In this role, Matt delivered strong revenue, share, and profit growth while building a top-tier and diverse talent pipeline.
Prior to Frito-Lay, as vice president and general manager for Fruit & Vegetable for the Global Nutrition Group (GNG), Matt led global strategy, brand building, and innovation across a portfolio that included Tropicana and Naked Juice. Matt also worked overseas leading the China Beverages National Key Accounts and Shopper Marketing teams based in Shanghai, and in Chicago, as a sales director for Quaker, Tropicana, and Gatorade. He started his career in marketing in North America Beverages, with roles on the Mountain Dew, Aquafina, and Pepsi brand teams.
Matt graduated with a Bachelor’s degree in History from Amherst College, and an MBA from The Kellogg Business School at Northwestern University.
Bjorn Bernemann
General Manager, ESSA
Bjorn Bernemann
General Manager, ESSA
Bjorn Bernemann
General Manager, ESSA
Bjorn joined the Pepsi Lipton world in April 2017 and was appointed VP and General Manager Pepsi Lipton Europe and Sub-Sahara Africa.
Bjorn joined PepsiCo in 2009 and has held several senior leadership positions before his current appointment. Prior to PepsiLipton, Bjorn was VP and General Manager for the Tropicana business in North America based in Chicago. Prior to Tropicana, he was the General Manager for PepsiCo’s Nordics businesses. Through his career, Bjorn has successfully led growth agendas, transformed Go-To-Market landscapes and built sustainable and positive work environments that are consistently recognized as “Great Places to Work”. Bjorn started his career with Procter & Gamble.
Bjorn is living in Geneva together with his wife Hedda and their two sets of twins; Aurora & Johannes and Stella & Storm.
Annie Xiao
General Manager, Greater China
Annie Xiao
Annie is celebrating her 2-year anniversary with Pepsi Lipton on Nov 1st. 2017 and shares few thoughts with us: Time really flies fast especially in such a fast-paced and dynamic business environment as the Greater China Region. It’s been an incredibly rewarding experience for me in many ways:
- managing a very established and competitive category;
- dealing with tough and sophisticated bottlers who are either the No. 1 tea player with dominant share in China or No. 1 CSD player with 100 year history in Taiwan;
- working with a diversified local team and global team with people from both mother companies;
- navigating the matrix organization to drive decisions through influencing and engaging multiple stakeholders from the JV or mother companies.
General Manager, Greater China
Annie Xiao
General Manager, Greater China
Annie is celebrating her 2-year anniversary with Pepsi Lipton on Nov 1st. 2017 and shares few thoughts with us: Time really flies fast especially in such a fast-paced and dynamic business environment as the Greater China Region. It’s been an incredibly rewarding experience for me in many ways:
- managing a very established and competitive category;
- dealing with tough and sophisticated bottlers who are either the No. 1 tea player with dominant share in China or No. 1 CSD player with 100 year history in Taiwan;
- working with a diversified local team and global team with people from both mother companies;
- navigating the matrix organization to drive decisions through influencing and engaging multiple stakeholders from the JV or mother companies. Juan Vargas
General Manager, Latin America
Juan Vargas
General Manager, Latin America
Juan Vargas
General Manager, Latin America
Juan joined PepsiCo in 1994 as Franchise Director Mexico having completed several successful years working with PepsiCo’s bottling partners in LATAM.
In 2002 he was appointed VP and General Manager for the PepsiCo business in Venezuela and Columbia where he spent five years rebuilding PepsiCo’s business there. He then moved back to Mexico as Franchise Vice President based in Guadalajara.
In 2010 Juan took the decision to leave PepsiCo to start up his own businesses which he has done successfully for the last four years. He then took the decision to return to PepsiCo as his two businesses in Mexico are being managed on his behalf. Juan and his family will move to Mexico City to establish a firm foundation there in one of our most important markets in LATAM.
Phil Green
General Manager, AMENA
Phil Green
Phil joined Unilever in 1976 directly from school and has spent a broad career in finance, starting in Lever UK in Kingston where he qualified as an accountant.
Phil spent 3 years in Rotterdam with the European Ice Cream Region and North America Foods Region in Group Management Accountant roles before moving back to London in 1993 to a broader Commercial Officer role for Central Asia and Middle East Region.
Phil has been working on Lipton RTD Tea for the last 15 years, initially as a Category Director / VP Finance in a specialist ‘Soft Drink’ team building experience in franchise negotiations and managing partnership relationships.
Phil successfully led the creation of new strategic partnerships in Japan and Eastern Europe and then as a member of a small team, the formation of the PLI JV.
After championing and leading the 2nd phase of territories transferred to the PLI JV in 2008 he was appointed VP Finance / CFO in the PLI JV and migrated the tax residency of the JV to Switzerland. In 2015 Phil moved to Dubai and since then he is performing the role of General Manager for AMENA.
General Manager, AMENA
Phil Green
General Manager, AMENA
Phil joined Unilever in 1976 directly from school and has spent a broad career in finance, starting in Lever UK in Kingston where he qualified as an accountant.Phil spent 3 years in Rotterdam with the European Ice Cream Region and North America Foods Region in Group Management Accountant roles before moving back to London in 1993 to a broader Commercial Officer role for Central Asia and Middle East Region.
Phil has been working on Lipton RTD Tea for the last 15 years, initially as a Category Director / VP Finance in a specialist ‘Soft Drink’ team building experience in franchise negotiations and managing partnership relationships.
Phil successfully led the creation of new strategic partnerships in Japan and Eastern Europe and then as a member of a small team, the formation of the PLI JV.
After championing and leading the 2nd phase of territories transferred to the PLI JV in 2008 he was appointed VP Finance / CFO in the PLI JV and migrated the tax residency of the JV to Switzerland. In 2015 Phil moved to Dubai and since then he is performing the role of General Manager for AMENA.
Erol Baysal
Chief Financial Officer
Erol Baysal
Erol joined Unilever in 1991. He has worked in several countries and across various finance functions. Prior to his current role in Refreshment he was CFO for Unilever France, following a role in Mergers and Acquisitions.
Erol brings a wealth of critical experience that will help to further transform our RTD Tea business and make this an even more dynamic and successful place to work.
Erol likes Formula 1 and football, primarily as a fan.
Chief Financial Officer
Erol Baysal
Chief Financial Officer
Erol joined Unilever in 1991. He has worked in several countries and across various finance functions. Prior to his current role in Refreshment he was CFO for Unilever France, following a role in Mergers and Acquisitions.
Erol brings a wealth of critical experience that will help to further transform our RTD Tea business and make this an even more dynamic and successful place to work.
Erol likes Formula 1 and football, primarily as a fan. Zbigniew Lewicki
Head of R&D and Supply Chain
Zbigniew Lewicki
Zbigniew started his career in Unilever in 1997 and worked in various global and regional roles across all Unilever Foods Categories. He established three new Regional Innovation Centres in D&E markets and led Global Centre of Excellence in Germany. He was involved in setting the foundation for ‘Chefmanship’ capability of Unilever Foods and Food Solutions businesses.
In his recent assignment as Head of R&D for NAMET-RUB he has led transformation of Tea Manufacturing in Turkey.
Zbigniew graduated from University of Life Sciences in Poznan and extended his business curriculum through an MBA at Nottingham Trent University.
He is married and a father of two daughters aged 8 and 13.
He loves great food, cooking and culinary travels balancing those with fair amount of running and other sports.
Head of R&D and Supply Chain
Zbigniew Lewicki
Head of R&D and Supply Chain
Zbigniew started his career in Unilever in 1997 and worked in various global and regional roles across all Unilever Foods Categories. He established three new Regional Innovation Centres in D&E markets and led Global Centre of Excellence in Germany. He was involved in setting the foundation for ‘Chefmanship’ capability of Unilever Foods and Food Solutions businesses.
In his recent assignment as Head of R&D for NAMET-RUB he has led transformation of Tea Manufacturing in Turkey.
Zbigniew graduated from University of Life Sciences in Poznan and extended his business curriculum through an MBA at Nottingham Trent University.
He is married and a father of two daughters aged 8 and 13.
He loves great food, cooking and culinary travels balancing those with fair amount of running and other sports.